No matter how much effort you put into it, they'll always hit next.

Searching through my Google News flip-through-the-news object feature (something so cool they had to put it at the bottom of the page so no/every one could see it), I came across this article from Men's Journal (who tried to woo me into a one-year subscription with pictures of a Mercedes carboat and Viggo Mortensen) on making "an unforgettable summer mixtape:"

"As the president of Rock River Communications, Jeff Daniel helps big brands build an identity through music — in fact, he’s the reason you hum Madonna and Missy Elliott while you shop at the GAP. The guy knows a thing or two about pairing music with life, and he’s put together the perfect playlist for your next summer party."

So this is the guy responsible for possibly irritating you with constant replays of certain songs as you are shopping through various stores. And now he wants to give back:

“'There are two basic rules of thumb,' he explains. 'Always look for timeless sounds and melodies as opposed to being overly concerned about playing the latest and greatest. And don’t be afraid to be eclectic and to mix styles; you can always order the songs to make them flow. A entire mix of electroclash will get boring. All of the tracks on this mix will stand the test of time, even though many of them are brand new.'"

Okay so, really, the one reason I chose to post this was because I made my "Beginning of Summer Mixtape 2010" already. But Gorillaz and Vampire Weekend are nowhere near it (though The Dead Weather's I Cut Like A Buffalo is). Needless to say, I like the track listing here, but let me show you my picks for Summer 2010 after the jump.

Make an Unforgettable Summer Mixtape (via Men's Journal)